iHeartMedia’s Hartford radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.
The Granite City
We have had the pleasure of working with Kiss 95.7 for about 4 years now. We started off very skeptical until our very first customer came in shouting that she heard us on the radio. We get “do you really know Courtney?” all the time. Courtney has such a talent to be able to reach people through her words and with her fan base they trust her too.
It’s amazing to see how many people really do listen to the radio. The weeks that we are airing we tend to see more people walk through the doors. Something we always ask customer’s is how did you hear about us? The amount of responses that we have received about hearing us on the radio makes every dollar and cent worth it. Because we are a small business word of mouth is everything to us. All it takes is for one person to hear us and then they go and tell their family and friends about us all because they heard our name on the radio. Believe it or not Kiss 95.7 is the only advertisement we currently do.
Prior to the weeks we are on air, Erica is always making sure that we are satisfied with the script or see if there is anything we want to change or add to it. It’s so helpful because there’s certain times of the year that we want her to focus more on the holidays or talk about a special or sale we are having. The flexibility to be able to change things as we go along is great because then we fit it to our needs. She always makes herself available if we have questions or anything. I love that because in our busy day to day sometimes you forget things or need clarification on something. Erica is always there to make sure we stay a happy customer.
Personally, I can say having the opportunity to work with Erica, Courtney and the entire Kiss family, has been an absolute joy and I couldn’t speak more highly about a company and the people involved. It has been a great experience with them and I hope to continue more years with them.
– Sarah, The Granite City
Anthony’s Ocean View
We love advertising on Kiss… it gets the word out to so many people at one time. When we ask people where they heard about us, 9 times out of 10 its radio advertising. Courtney is always fun and real when doing our promotions and that’s why we like her!
– Rachael, Anthony’s Ocean View
Ideal Image
Ideal Image of Connecticut has been endorsed by Courtney at WKSS for over 11 years. While we have utilized other forms of advertising, on and off, Courtney has been the only constant throughout those years. Our business has grown in number of locations and in the services that we provide our guests, however, our growth is over 60% in revenue when comparing store to store, year over year, from 2007 to 2017. Our new leads are managed by their source each time a new guests makes contact with the business and measured from that point on, through their lifetime value.
WKSS, Courtney’s endorsement specifically, has consistently made the biggest impact over all other stations/endorsers we have chosen and our radio has had a larger impact over all forms of advertising. I look forward to our continued success with Courtney and WKSS as our partners.
– Kimberly Allevo, Regional Director
Williams and House
On behalf of the Center for Advanced Reproductive Services, we love Courtney and KSS! Of course, her endorsements are an effective buy from a sheer cost/benefit perspective. Whenever we promote events, we gain the highest level of response from her endorsements than from any other station. But she brings so much to the table, with her enthusiasm, dedication, and determination to do what is best for us as an organization. There are a million reasons why her listeners love her… and we’re happy to be part of her team.
– Lisa House, Williams and House
PGA Tour | Travelers Championship
I am pleased to take a moment and send this testimonial regarding our relationship with iHeartMedia. Over the past 13 years, I have had the privilege of working with their team. Their partnership has been a key element of our growth specifically over the last 5-6 years. They continually bring ideas to the table that have allowed the tournament to get better each year. Not only are they a great partner to work with on execution that we need, but they bring their own creative ideas to the table that have produced revenue for our team. They have brought clients to the table and opened doors for us that we were unable to open on our own. Each year, they continually go above and beyond in the planning and delivery of the resources it takes to make our PGA TOUR event what it is.
I will add that it is not only the management but also the talent that goes above and beyond. Whenever we have partnered together on a specific promotion or project they have always over-delivered. We consider them one of our strongest Media partners from top to bottom.
– Nathan Grube, Executive Director
Metro Hartford Alliance
The Metro Hartford Alliance’s partnership with iHeart is one of our most valuable relationships, mainly due to the energy, diligence and creativity of our account executive and the iHeart team. In the four years we have produced our invaluable “Pulse of the Region” radio show, their dedication to our organization and their willingness to go above and beyond her scope of work is like nothing I have ever experienced with any other partner. iHeart constantly works to ensure we meet our organizational goals. In a time where budgets are tight, the iHeart team continues to make this one of our most worthy investments and we hope to sustain this relationship for a long time.
– Brian Boyer, VP Marketing
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